Ah, mid-winter—that special time of year when the crisp smell of hairspray, gold, sweat, and ambition floats on the air as the season for awards shows and sports championships heats up. You’ve got everything from the Golden Globes and the Oscars—where what the attendees look like pre-show makes more news than what awards they leave with, to the Super Bowl—where millions of people tune in to watch millions of dollars’ worth of career-making moves . . . during the commercials and halftime show.